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  • Creative Direction: Steph Cain

  • Copywriter: Anna Crane

  • Art Director: Shane Smith

  • Producer: Mase Kerwick

  • CCO: Tim Roan

  • Spots

  • Social Ads

  • Bag Insert

The Idea

The concept of money is vague... until you start earning your own. And then it becomes very clear. Hours and shifts = money and things. With this campaign we set out to show first time job seekers how working at Whataburger can quickly add up. We stick the landing by pointing out that all of these things can be had by Friday, because at Whataburger every Friday is pay day.