My Roles
  • Experience Direction

  • Experience Strategy

  • Truck Design

  • Photo Experience Design

  • Bicycle Cart Designs

  • Postcard Designs


Kendra Scott came to McGarrah Jessee wanting big ideas to increase holiday sales overall as well as drive awareness and foot traffic for retail locations in their most important market.


To break through the holiday shopping noise, we created a cheerful retail pop-up experience that met holiday shoppers out where they already were. We designed the truck experience to draw shoppers in from afar with larger than life gift boxes, a photo booth, and hot chocolate station. Best of all, we made shopping easy and rewarded shoppers with coupons to use online and in-store after the event.

In addition to meeting sales goals, the pop-up was also the sight of two proposals.

Experiential UX

For this experiential pop-up I crafted a user journey through the event, made experience recommendations based on user needs, and consulted on design to ensure an optimal user experience.

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The Experience